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What Realtors® need to know about Millennials
Millennials choose experiences over things, right? Not so fast. Not if that “thing” is a home.
Recent insights from the experts at Realtor.com indicate that Millennials, despite a reputation for being too casual about finances, are increasingly seeking the life experiences that only home ownership can provide. In fact, Millennials have represented the largest share of the home buying market for the past five years in a row. (36% of market share in 2018.)
In environmentally oriented, socially centered, top-selling communities like Starkey Ranch, Realtors®are seeing more and more qualified Millennials to whom they are selling home after home. It’s important to know what home features you’ll want to showcase, or shun, when your buyers are 20 to 30 somethings.
Millennial home buyers know what they want
Lawn, yes. Fancy landscaping, no
Move-in ready matters
Customization counts
Nix the formal dining room—a kitchen for cooking and entertaining
Open floor plans—and easy floors
Digital entertainment rules
Community is where the heart is
While this growing force in home buying is definite about what they are looking for in their actual house, where that house is, matters the most. Millennials are socially and environmentally conscious. They look for energy conservation, open spaces, walking trails and sustainability. If not urban, urban access, like a location just north of Tampa, is key.
Realtors® in the know say that Starkey Ranch checks all the boxes for their Millennials home buyers: A variety of builders and neighborhoods, miles of trails, great amenities, having the J.B. Starkey Nature Preserve next door, abundant opportunities for social connections. And every Starkey Ranch home meets or exceeds national Green Building Standards. No wonder Starkey Ranch is the top selling master-plan community in Tampa Bay.
Bring your Millennial home buyers to the Welcome Center at Starkey Ranch. More than 21 model homes open daily. Visit https://starkeyranch.com/new-homes/ for details.
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